Data Mining (or KDD - Knowledge Discovery in Databases) is the ability to access databases and extract information in a meaningful way to use in various business contexts.

At DCCS we have created a Marketing Campaign that utilises data mining and offers a choice of packages to our clients that can target Loyal, New and Lost Customers.

Once the client chooses the type of campaign they wish to run, DCCS "dials in" to the client's store to retrieve their customer data. This data is then categorised into the relevant criteria, as specified by the client on the Job Sheet, and matched against phone book details to ensure a high degree of accuracy is achieved to create the necessary information for mail-out requirements.

Results from the mail-outs are analysed and this information can then be uploaded to the client's system.

Future developments will also include the use of Email broadcasting where personalised messages can be sent directly to customers' home or work computers.

Should you wish to obtain further information about our services, please contact Brian Smith or Gary Hartigan at DCCS on (03) 9530 2211 or sales@dccsaus.com.au